The illegal animal trade is one of the biggest threats to wildlife in Southeast Asia. One of the animals threatened by this, the Asian plump loris (Nycticebus), is sold for such things as traditional medicine, as pets or used as entertainment for tourists. This trade combined with loss of habitat has meant that the plump lori now officially has endangered status.
The Little Fireface Project (LFP) was set up in 2011 when Professor Anna Nekaris and a group of researchers studied the plump lori in the wild. The project was set up to save the plump lori from extinction through ecology, education and strengthening law enforcement. The ultimate goal of this project is to raise awareness of the endangered status of the plump lori and thus minimize illegal trade and protect the animal.